OptiFOX Blog

Introduction

A good SEO audit shouldn’t feel confusing or technical. It should clearly show what’s working on your website, what’s slowing you down, and what you need to fix to improve rankings.

This guide gives you a simple SEO audit report format, a clear example, and a free SEO audit report PDF you can download and use right away.

This version also includes important SEO keywords like Google Search Console, Google Analytics, page speed, load time, internal links, page SEO, organic traffic, SEO tool, landing page, meta description, and more to help this blog rank better.

What Is an SEO Audit Report?

An SEO audit report is a health check for your website. It shows how your site performs in search, what technical problems exist, and how users experience your pages. It highlights where your content is strong and where you need improvements.

A good audit reviews:

• Technical issues
• Page SEO
• Site structure & internal links
• Content quality
• Backlinks and domain authority
• User experience & page speed
• Organic traffic from Google
• Insights from Google Search Console and Google Analytics

The goal is simple: fix problems that stop your website from ranking and build a clear plan to grow your visibility.

SEO Audit Report Format (Simple & Effective)

This is the same format we use at OptiFOX. Clean, simple, and works for any industry.

1. Overview

This section summarizes the site’s current SEO performance:

• Organic traffic levels
• Top issues affecting rankings
• Pages performing well or poorly
• Key wins and key problems

2. Organic Traffic Review

Use Google Analytics & Google Search Console to check:

• Total organic traffic
• Top landing pages
• Average position
• Click-through rate (CTR)
• Keywords driving traffic
• Pages with high bounce rates

3. Technical SEO Check

Scan your site using any SEO tool. Look for:

• Crawl errors
• Broken pages
• Redirect loops
• Sitemap issues
• Indexing problems
• HTTP/HTTPS conflicts

4. Page Speed & Load Time

Page speed affects both rankings and user experience. Test both desktop & mobile.

• Load time
• Core Web Vitals
• Heavy images
• Unnecessary scripts
• Server response time

5. Page SEO Audit

Review each page for:

• Meta titles & descriptions
• H1, H2 structure
• Keyword placement
• Internal links
• Duplicate or thin content

6. Internal Links & Structure

Check for:

• Orphan pages
• Broken internal links
• Weak hierarchy
• Poor navigation flow

7. Image Optimization

Audit your images for:

• Large file sizes
• Missing ALT tags
• Wrong formats
• Uncompressed images

8. Content & Landing Page Review

• Does the page answer user questions?
• Is content helpful and unique?
• Are keywords used naturally?
• Does the page load fast?
• Is there a strong CTA?

9. Blog SEO & Keyword Opportunities

• Missing blog topics
• Untapped keywords
• Low-quality articles
• Poor internal linking

10. Indexing & Site Coverage

Check Google Search Console to review:

• Total indexed pages
• Pages blocked or excluded
• Duplicate issues
• Soft 404s

11. Backlink Review

Review your backlink profile:

• Referring domains
• Authority of linking sites
• Anchor text variety
• Spam or toxic links

Sample SEO Audit Report (OptiFOX Format)

The free PDF below includes:

• Technical SEO issues
• Page SEO checks
• Speed & load time
• Metadata issues
• Content gaps
• Backlink overview
• A clear action plan

Conclusion

A good SEO audit is the starting point for better rankings, stronger content, and more organic traffic.

By using this SEO audit template, checking your site with Google Search Console, improving page speed, optimizing meta descriptions, and fixing internal links, you build the foundation for long-term SEO growth.

If you want OptiFOX to run a full audit for your website, we can deliver it within 48 hours.

For queries — email us at akshay@optifox.in